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Edit Pixelmator Pro
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Customer profile
Mac users that want to make digital art or edit pictures
Pain point
Photoshop is expensive long-term, difficult to use, has less incentives to build features that just for Mac
Solution provided
An advanced image editor like photoshop designed and built exclusively for Mac - Native UI/UX and feel, deeper hardware optimizations and all development and QA budget dedicated to just that one platform.
Offer details
CAD $70
Distribution channel
Best seller on app store, promoted by Apple (early Apple Silicon supporter)
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