Analysis of Pixelmator Pro
- Customer (Who specifically is helped?)
- Mac users that want to make digital art or edit pictures
- Pain (What is the frustration for the customer?)
- Photoshop is expensive long-term, difficult to use, has less incentives to build features that just for Mac
- Solution (How does the product remove the frustration?)
- An advanced image editor like photoshop designed and built exclusively for Mac - Native UI/UX and feel, deeper hardware optimizations and all development and QA budget dedicated to just that one platform.
- Offer (Pricing, warranties, terms)
- CAD $70
- Channel (How do customers discover and purchase the offer?)
- Best seller on app store, promoted by Apple (early Apple Silicon supporter)
Exercises for the reader
- Can you think of a totally different way to efficiently help this market?
- Can you think of a different market where an analogous strategy would work?
- What is the underlying need that the customer has beyond the immediate problem?
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