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Edit Leapfrog Laptop
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Customer profile
Parent of a toddler or preschooler, typically aged two to five, who is looking for an introductory, educational tech toy for their child.
Pain point
Parents find their young children ignore their own toys, wanting instead to imitate their parents by using real laptops. This creates a frustration, as adult devices are too fragile, expensive, and unsafe for unsupervised exploration. Also, they want their children to become familiar with technology and learn basic literacy.
Solution provided
A durable, kid-safe, plastic laptop mimic that operates as a self-contained electronic toy with pre-programmed games focused on letters, numbers, and music.
Offer details
Affordable one-time purchase of about $25.
Distribution channel
Toy aisles of mass-market retailers like Walmart, as well as on major e-commerce platforms like Amazon.
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