Analysis of Leapfrog Laptop

Customer (Who specifically is helped?): Parent of a toddler or preschooler, typically aged two to five, who is looking for an introductory, educational tech toy for their child.
Pain (What is the frustration for the customer?): Parents find their young children ignore their own toys, wanting instead to imitate their parents by using real laptops. This creates a frustration, as adult devices are too fragile, expensive, and unsafe for unsupervised exploration. Also, they want their children to become familiar with technology and learn basic literacy.
Solution (How does the product remove the frustration?): A durable, kid-safe, plastic laptop mimic that operates as a self-contained electronic toy with pre-programmed games focused on letters, numbers, and music.
Offer (Pricing, warranties, terms): Affordable one-time purchase of about $25.
Channel (How do customers discover and purchase the offer?): Toy aisles of mass-market retailers like Walmart, as well as on major e-commerce platforms like Amazon.

Exercises for the reader