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Customer profile
The primary customers are software developers and technology teams, ranging from solo entrepreneurs to larger companies, who need to build without the overhead of managing backend infrastructure.
Pain point
Building a modern backend is complex and time-consuming, requiring developers to manually set up databases, write APIs, implement user authentication, and configure file storage, which delays product development.
Solution provided
Supabase provides an integrated backend-as-a-service platform built on the open-source database PostgreSQL, which automatically handles database provisioning, API generation, authentication, and storage. This allows developers to build the core features of their application immediately.
Offer details
The offer is a tiered subscription model that includes a generous free plan for hobbyists and small projects, followed by paid plans that scale with usage and provide greater resources, team features, and support for production applications.
Distribution channel
Customers discover and purchase Supabase primarily through direct online channels, driven by developer-focused content marketing, a strong open-source community presence on platforms like GitHub, and word-of-mouth recommendations.
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