Analysis of Supabase

Customer (Who specifically is helped?): The primary customers are software developers and technology teams, ranging from solo entrepreneurs to larger companies, who need to build without the overhead of managing backend infrastructure.
Pain (What is the frustration for the customer?): Building a modern backend is complex and time-consuming, requiring developers to manually set up databases, write APIs, implement user authentication, and configure file storage, which delays product development.
Solution (How does the product remove the frustration?): Supabase provides an integrated backend-as-a-service platform built on the open-source database PostgreSQL, which automatically handles database provisioning, API generation, authentication, and storage. This allows developers to build the core features of their application immediately.
Offer (Pricing, warranties, terms): The offer is a tiered subscription model that includes a generous free plan for hobbyists and small projects, followed by paid plans that scale with usage and provide greater resources, team features, and support for production applications.
Channel (How do customers discover and purchase the offer?): Customers discover and purchase Supabase primarily through direct online channels, driven by developer-focused content marketing, a strong open-source community presence on platforms like GitHub, and word-of-mouth recommendations.

Exercises for the reader