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Customer profile
Person that wants healthy high-protein meals but has no time or desire to cook and clean dishes.

Pain point
Restaurants are usually either unhealthy or very expensive. Typical frozen microwave dinner are low protein and unhealthy. Hello Fresh has nutritious options but is not ready to eat.

Solution provided
High-protein, nutritious ready-to-eat meals shipped to your home every week. Keep them in the freezer and warm them up in the microwave when hungry.

Offer details
About 14$ per meal including shipping, sold in multi-meal plans.

Distribution channel
Post mail discounts, word of mouth.

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