Analysis of Factor
- Customer (Who specifically is helped?)
- Person that wants healthy high-protein meals but has no time or desire to cook and clean dishes.
- Pain (What is the frustration for the customer?)
- Restaurants are usually either unhealthy or very expensive. Typical frozen microwave dinner are low protein and unhealthy. Hello Fresh has nutritious options but is not ready to eat.
- Solution (How does the product remove the frustration?)
- High-protein, nutritious ready-to-eat meals shipped to your home every week. Keep them in the freezer and warm them up in the microwave when hungry.
- Offer (Pricing, warranties, terms)
- About 14$ per meal including shipping, sold in multi-meal plans.
- Channel (How do customers discover and purchase the offer?)
- Post mail discounts, word of mouth.
Exercises for the reader
- Can you think of a totally different way to efficiently help this market?
- Can you think of a different market where an analogous strategy would work?
- What is the underlying need that the customer has beyond the immediate problem?
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