Analysis of Trello
- Customer (Who specifically is helped?)
- Collaborative teams and individuals who want to decompose projects into tasks and track the progress.
- Pain (What is the frustration for the customer?)
- Project management tools like JIRA are complex, while tracking with sticky notes and spreadsheets is chaotic.
- Solution (How does the product remove the frustration?)
- Kanban board that provides an instant, shared visual understanding of a project's status that anyone can grasp in seconds, with zero training required.
- Offer (Pricing, warranties, terms)
- Get started for free, try premium for free, then 12.50$/mo for more capacity, Calendar integration, automation and AI.
- Channel (How do customers discover and purchase the offer?)
- One person in a team discovers Trello for a small project, invites a few colleagues, and its simplicity and visual appeal cause it to spread virally throughout the organization—all without needing approval from a manager or IT department.
Exercises for the reader
- Can you think of a totally different way to efficiently help this market?
- Can you think of a different market where an analogous strategy would work?
- What is the underlying need that the customer has beyond the immediate problem?
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