Analysis of Pure Paste App
- Customer (Who specifically is helped?)
- Mac user that often copy pastes stuff into rich text editors such as Gmail, Outlook, Google docs, etc.
- Pain (What is the frustration for the customer?)
- Pasting preserves the source font size, color and such, but what you want is just the text to use what the surrounding text is using
- Solution (How does the product remove the frustration?)
- A background app that clears all styles from the clipboard content, so that you always paste plain text.
- Offer (Pricing, warranties, terms)
- 5$
- Channel (How do customers discover and purchase the offer?)
- App Store. Best Seller.
Exercises for the reader
- Can you think of a totally different way to efficiently help this market?
- Can you think of a different market where an analogous strategy would work?
- What is the underlying need that the customer has beyond the immediate problem?
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