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Customer profile
The primary customers are developers, technically-savvy business users, and startups who need to automate complex processes across various applications.

Pain point
These customers are frustrated by the high cost and restrictive "black-box" nature of tools like Zapier, which limit complex logic and charge heavily for high-volume tasks. Building and maintaining custom integration code from scratch is also a significant drain on their time and development resources.

Solution provided
n8n provides a source-available, node-based workflow automation tool that allows users to visually connect any application with an API to create powerful, automated sequences. Its architecture offers deep customizability and the option to self-host, giving users complete control over their data, logic, and operational costs.

Offer details
The offer is a freemium model, featuring a generous free, self-hosted "Community" tier for individuals and small teams. Paid plans are available for cloud hosting or enhanced on-premise versions, which are priced based on workflow executions and include premium features like multi-user collaboration and enterprise-grade support.

Distribution channel
Customers primarily discover n8n through developer-centric communities like GitHub, technical blogs, and word-of-mouth referrals. They purchase paid tiers directly from the n8n website after initially engaging with the product through its open-source version or cloud-based free trial.

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