Analysis of UGREEN 100W Power Bank
- Customer (Who specifically is helped?)
- The target customer is a mobile professional, a frequent traveler, or a tech enthusiast who relies on power-hungry devices like a laptop, tablet, and smartphone throughout their day. They value productivity and cannot afford to be tethered to a wall outlet.
- Pain (What is the frustration for the customer?)
- Their core frustration is the fear of a critical device dying at an inconvenient time. Standard power banks are often too weak or slow to charge a laptop, interrupting their workflow.
- Solution (How does the product remove the frustration?)
- A high-capacity, high-output power bank that acts as a portable charging hub. It delivers 100W output, capable of charging demanding laptops.
- Offer (Pricing, warranties, terms)
- 70$ CAD
- Channel (How do customers discover and purchase the offer?)
- Primarily direct-to-consumer via Amazon, leveraging strong user reviews and key sales events (Prime Day, Black Friday)
Exercises for the reader
- Can you think of a totally different way to efficiently help this market?
- Can you think of a different market where an analogous strategy would work?
- What is the underlying need that the customer has beyond the immediate problem?
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