Analysis of Monah FODMAP Diet app
- Customer (Who specifically is helped?)
- Low FODMAP diet followers (diagnosed with IBS or SIBO). Especially newcomers to Low FODMAP.
- Pain (What is the frustration for the customer?)
- It's hard to find a trustworthy source of what food is safe to eat - LoFo is complicated.
- Solution (How does the product remove the frustration?)
- A massive catalog of food tested by the trustworthy Monash University for FODMAP that can be searched and is straight to the point (red-yellow-green traffic lights) and documents portion sizes. Quickly tells you if something is safe.
- Offer (Pricing, warranties, terms)
- CAD 10$
- Channel (How do customers discover and purchase the offer?)
- Recommended by doctor. Apple App Store bestseller. #1 top paid medical on Google Play
Exercises for the reader
- Can you think of a totally different way to efficiently help this market?
- Can you think of a different market where an analogous strategy would work?
- What is the underlying need that the customer has beyond the immediate problem?
Back to the list
Edit (admin only)