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Edit Duolingo
Name
Customer profile
Wants to learn a language for fun or for travelling.
Pain point
It's difficult to persist and not give up. Textbooks are boring. Classes are inconvenient and expensive.
Solution provided
An app that gamifies the process of learning a language, making it fun and addictive, and nudges you constantly to not give up - source of accountability.
Offer details
Freemium. Ad supported free plan that has a heart system. Pay for infinite hearts and more features.
Distribution channel
Memes (mascot nudges), high ranking on app stores, word-of-mouth.
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