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Customer profile
Small businesses, artists, and entrepreneurs who want to create their own professional website.

Pain point
Getting a website made is expensive, complicated, and takes a long time. You have to hire designers and programmers, and figure out technical things like web hosting.

Solution provided
Wix provides a fully-hosted, cloud-based platform with an intuitive drag-and-drop visual editor and hundreds of professional templates, which abstracts away all the technical complexity of coding, server management, and security.

Offer details
A "try-before-you-buy" approach. You can start with a free plan (which has Wix ads). To get more features like selling online or using your own domain name, you upgrade to a paid monthly plan (around $20-$60 CAD/month).

Distribution channel
Heavy online advertising. They pay to appear at the top of Google searches and run lots of ads on YouTube and Facebook. They also create many articles and guides to appear in search results for free.

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