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Customer profile
Webflow serves professional designers, marketing teams, and creative agencies who need to build high-quality, custom websites with full design control. They are skilled visually and technically but prefer not to write code from scratch.

Pain point
The traditional web design process creates a frustrating dependency on developers, where a designer's creative vision is often compromised or delayed by the technical limitations and slow turnaround of hand-coding. Simpler website builders, on the other hand, are far too restrictive for professional-grade work.

Solution provided
Webflow provides a visual development platform that translates design decisions directly into clean, production-ready code, effectively giving designers the power and granularity of a developer. It combines a powerful visual canvas with a fully integrated content management system (CMS) and high-performance hosting.

Offer details
The company offers a tiered subscription model with separate plans for hosting individual sites and for agency/freelancer workspaces, allowing users to start for free and scale up based on project needs like traffic, e-commerce functionality, and collaboration features.

Distribution channel
Customers primarily discover Webflow through strong organic channels like word-of-mouth in the design community, comprehensive educational content via Webflow University, and its active presence on social media. They purchase directly from the Webflow website through a self-service, product-led model.

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