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Edit Ring Doorbell
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Customer profile
Homeowners & renters; specifically the security-conscious, those needing to manage their door remotely, and frequent online shoppers.
Pain point
A lack of awareness, security, and control over their front door. This leads to anxiety about package theft, missed visitors/deliveries, and unknown callers. Traditional security systems are complex and costly.
Solution provided
An easy-to-install hardware and app ecosystem that provides a remote presence at your door, enabling live viewing, two-way communication, and motion-triggered recordings from anywhere.
Offer details
One-time hardware purchase (starting ~$70-$140 CAD) plus an optional Ring Protect subscription for cloud video storage and advanced features (key recurring revenue).
Distribution channel
Dominant online retail (Amazon) and major Big Box stores (Best Buy, RONA, Home Depot). Fueled by a powerful network effect and word-of-mouth (social proof from neighbors).
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