businessnutshell.com
Edit Oura Ring
Name
Customer profile
Biohacker or person that believes gathering health data will enable longevity
Pain point
Smart watches are not very comfortable when sleeping, not classy and constantly need to be charged.
Solution provided
A ring that measures heart rate and HRV, does not need daily charging and frees up your wrist for a nice watch.
Offer details
350$ USD ring and 70$ USD per year membership
Distribution channel
Biohacking community word of mouth
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