Analysis of Notion
- Customer (Who specifically is helped?)
- People/teams that want to be more organized and productive
- Pain (What is the frustration for the customer?)
- Need multiple rigid tools to achieve this, e.g. Trello, Google Docs, Confluence
- Solution (How does the product remove the frustration?)
- A single cross-platform and modular system that lets you organize notes and tasks with enough flexibility to build systems that work for you and your team.
- Offer (Pricing, warranties, terms)
- Freemium (product-led growth)
- Channel (How do customers discover and purchase the offer?)
- Word of mouth and productivity influencers showing (and sell) their systems.
Exercises for the reader
- Can you think of a totally different way to efficiently help this market?
- Can you think of a different market where an analogous strategy would work?
- What is the underlying need that the customer has beyond the immediate problem?
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