Edit Netflix

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Customer profile
The primary customer is anyone who wants a massive library of movies and TV shows available on-demand, without being tied to physical media.

Pain point
Customers are frustrated by the high cost of cable packages, the inconvenience of fixed programming schedules, and the constant interruptions from commercials. They also dislike the limited selection and the hassle of renting or buying individual movies and shows.

Solution provided
Netflix provides a streaming service with a vast, constantly updated library of content that can be watched anytime, anywhere, on virtually any internet-connected device.

Offer details
The offer is a simple monthly subscription with several price tiers, including ad-supported and ad-free options, with varying stream quality and number of simultaneous devices. There are no long-term contracts, and customers can easily upgrade, downgrade, or cancel their plan at any time.

Distribution channel
Customers discover Netflix through word-of-mouth, massive global marketing campaigns, and partnerships with device manufacturers and internet service providers. They purchase the service directly through the Netflix website or app on smart TVs, mobile devices, and gaming consoles.

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