Analysis of Miro
- Customer (Who specifically is helped?)
- Remote and hybrid teams that want to have a shared visual whiteboard to better collaborate and communicate.
- Pain (What is the frustration for the customer?)
- Usual visual tools are not real-time collaborative. Real-time collaborative tools like Google Docs are not visual. Remote meetings don't enable creativity like being next to a whiteboard everyone can write on.
- Solution (How does the product remove the frustration?)
- An infinite, real-time collaborative canvas that comes with templates to quickly get started.
- Offer (Pricing, warranties, terms)
- Freemium. Pay for advanced features and more capacity.
- Channel (How do customers discover and purchase the offer?)
- Viral loop. Somebody uses it during a call, invites other to collaborate, suddenly everyone is on Miro.
Exercises for the reader
- Can you think of a totally different way to efficiently help this market?
- Can you think of a different market where an analogous strategy would work?
- What is the underlying need that the customer has beyond the immediate problem?
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