Analysis of Loom
- Customer (Who specifically is helped?)
- Person that works at the computer and wants to demo something, or report progress.
- Pain (What is the frustration for the customer?)
- Synchronous meetings can be hard to organize, everyone needs to be available, late people waste time. Recording the screen, audio and video, cleaning it up and then sharing it to allow async demo is not trivial.
- Solution (How does the product remove the frustration?)
- Single button to record the screen, camera and microphone which results in a sharable link to a cleaned up recording enables asynchronous video communication, which captures more signal than mere text/email.
- Offer (Pricing, warranties, terms)
- Freemium. 15 USD/user/mo for unlimited videos of unlimited length.
- Channel (How do customers discover and purchase the offer?)
- Recordings are hosted on Loom. Recipients want to try it after receiving one.
Exercises for the reader
- Can you think of a totally different way to efficiently help this market?
- Can you think of a different market where an analogous strategy would work?
- What is the underlying need that the customer has beyond the immediate problem?
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