Edit IKEA

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Customer profile
IKEA's primary customers are budget-conscious individuals and young families who are furnishing their first homes, apartments, or dorm rooms. They are willing to invest some of their own time and effort to save money.

Pain point
The core frustration is a often shopping experience that requires visiting multiple specialty stores. This search is compounded by the high prices and logistical difficulties of transporting bulky, pre-assembled furniture.

Solution provided
IKEA consolidates the entire home furnishing experience under one massive roof to eliminate the need to visit multiple stores. This one-stop-shop model for coordinated products, combined with the signature flat-pack design and self-assembly model, removes logistical hassles and passes enormous cost savings directly to the customer.

Offer details
The offer is a wide range of home furnishings at exceptionally low prices, supported by a generous return policy and a free loyalty program (IKEA Family) for extra discounts. This is complemented by an in-store restaurant and food market, turning a shopping trip into a family outing.

Distribution channel
Customers discover IKEA primarily via its massive, destination retail stores. These unique warehouse-style showrooms guide customers through curated room settings, where they can then pick up their chosen items and purchase them on the same day.

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