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Customer profile
Non-expert with Adobe suite wants to make an illustration, ad or visual support that looks good and communicates what they want.

Pain point
Creativity tools are powerful but hard to master. Blank page, hard to get started. Hard to get good results.

Solution provided
Drag-and-drop editor with a massive template and asset library that gets you 75% there instantly.

Offer details
Freemium. 150$/y for more templates, more features, more storage.

Distribution channel
SEO for discovery: millions of specific landing pages (e.g. birthday card) - each template is also a landing page. Then, product-led growth.

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