Analysis of Anki iPhone app
- Customer (Who specifically is helped?)
- iPhone user that wants to learn efficiently, especially for medical and law students and language learners.
- Pain (What is the frustration for the customer?)
- Learning without an intelligent system like Anki is not efficient. Anki is free on desktop, but more complicated to use and unavailable on the go.
- Solution (How does the product remove the frustration?)
- App that implements a scientifically-backed Spaced Repetition System that maximizes memory retention for the minimum amount of study time, has great UX and synchronizes with the desktop app.
- Offer (Pricing, warranties, terms)
- 34$ usd
- Channel (How do customers discover and purchase the offer?)
- App Store. Free web and desktop versions make you want to use Anki everywhere, including your iPhone.
Exercises for the reader
- Can you think of a totally different way to efficiently help this market?
- Can you think of a different market where an analogous strategy would work?
- What is the underlying need that the customer has beyond the immediate problem?
Back to the list
Edit (admin only)